Merchant Account

Accepting major credit cards is an essential part of doing business.  Customers absolutely expect to be able to pay for their purchases using "plastic."  The ability to accept credit cards is known as having a Merchant Account.

Most Americans like to "charge" their purchases so they can get "The Miles" or other credit card benefits.  Also, repeat sales are quick, easy and profitable when you accept credit cards.

Most experts attribute the rise and success of home based businesses to the ability of the home based direct marketer to accept credit cards.  Studies have shown conclusively that consumers who use credit cards buy 2.5 times more goods than those who just pay cash.  Because credit cards attract impulse buyers, case histories show having a merchant account can increase your sales from 30% to 100% or more.

It is an accepted fact in the credit industry that customers actively seek those merchants who accept credit cards.  Even with those customers who do pay with cash you will look much more credible if you accept credit cards.  Simply put, when was the last time you saw a legitimate offer from an honest company that did not include the chance to pay by credit card?

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